The Battle Over Same-Sex Marriage Essay -- Gay Marriage

Same-sex marriage has developed into to a national issue. In 2003, the Massachusetts Supreme Court decided that equivalent sex couples reserved the privilege to wed which incited a firestorm of discussion. The conversation reaches out from private livings rooms and neighborhood watering gaps; right to the floor of the U.S. Congress and the White House. The discussion about same-sex marriage has become a hot catch issue, which pits common progressives who bolster gay-rights against strict and social conventionalists battling for the holiness of marriage. At the point when La Shawn Barber, Anna Quindlen, Andrew Sullivan and the editors at National Review composed their sentiment pieces with respect to the subject of same-sex marriage the discussion had just been seething for a long time it despite everything is today. Independent essayist La Shawn Barber and the editors of National Review restrict same-sex marriage and contend that legitimizing same-sex marriage would on a very basic level reclassify marriage and debilitate it as a social establishment. Then again, contributing supervisor of Newsweek magazine, Anna Quindlen, and â€Å"The Daily Dish† blogger Andrew Sullivan bolster same-sex marriage and stress that equivalent sex couples ought to be dealt with the same than hetero couples, including with regards to one side to wed. In â€Å"The Loving Decision,† Quindlen utilizes the case of the memorable legal dispute Loving v. Virginia, which legitimized interracial marriage, to contend that gay people ought to be permitted to wed whomever they need. Quindlen keeps up that the Loving v. Virginia case is relevant to the cutting edge battle for same-sex marriage since this is an issue of social equality infringement, much like the first case from 1968. Interestingly, Barber, counters in â€Å"Interracial Marriage: Slippery Slo... ...Branch of Public Health. Massachusetts Supreme Judicial Court. 18 Nov. 2003. Print. Quindlen, Anna. The Loving Decision. The Daily Beast. Newsweek/Daily Beast, 14 Nov. 2008. Web. 28 March 2015. . Sullivan, Andrew. The Right's Contempt For Gay Lives. The Atlantic. 8 Apr. 2009. Web. 28 March 2015. . Vamburkar, Meenal. Coulter To Hannity: Liberals Use Judicial Activism To Invent Rightsâ„ ¢ Like Abortion, Gay Marriage. Coulter To Hannity: Liberals Use Judicial Activism To Invent Rightsâ„ ¢ Like Abortion, Gay Marriage. 5 Apr. 2012. Web. 28 March 2015. .

Analysis of Infosys Technologies Limited

Examination of Infosys Technologies Limited Infosys Technologies Ltd. was introduced in 1981 by seven individuals with US$ 250. Today, it is a worldwide pioneer in the ‘next age of IT and winning incomes of US$ 6.04 billion. Infosys plans, characterizes and conveys innovation empowered business answers for Global 2000 organizations. Infosys gives a total scope of administrations by utilizing its domain and business ability and vital unions with driving innovation suppliers. The goal of this task is examination of Infosys Technologies Limited which gives counseling and IT administrations. Infosys has been the first in this field to offer imaginative answers for its customers. The organization offers adequate scope of programming administrations, in particular application advancement and upkeep, autonomous approval administrations, foundation administrations, corporate execution the executives, bundled application administrations and item designing and frameworks incorporation. Infosys built up the Global Delivery Model (GDM), which rose as an upsetting power in the business prompting the ascent of seaward redistributing. The GDM depends on the equation of taking work to the site where the best ability is accessible, where it bodes well, with minimal measure of adequate hazard. Infosys has an overall impression with 64 workplaces and 63 advancement places in US, India, China, Australia, Japan, Middle East, UK, Switzerland, Germany, France, Netherlands, Poland, Canada and numerous different nations. Infosys and its auxiliaries have 130,820 representatives working with it as on March 31, 2011. Infosys takes savor the experience of building key long haul customer connections. Assessing THE ENVIRONMENT Outer ENVIRONMENT PESTLE ANALYSIS PESTEL ANALYSIS: There are numerous highlights in the full scale condition with the goal of the finish of the official of a few associations. PESTEL ANALYSIS OF INFOSYS TECHNOLOGIES LTD. The PESTEL investigation of Infosys Technologies Ltd. is as per the following: (P)olitical While talking about PESTEL investigation of Infosys Technologies Ltd. right off the bat I talk about political part of PESTEL investigation of Infosys Technologies Ltd. As a feature of the countrywide development and change, Infosys Technologies Ltd. is promptly one example of thick that are triumphant in similarly sorts of business that is familial and overall trade (2003). The positive parts of the political investigation of Infosys Technologies Ltd. are that Indian political structure is viewed as steady enough expect the way that there is a dread of hung parliament. Government claimed organizations and PSUs have chosen to give more IT anticipates to Indian IT organizations. The negative parts of the political examination of Infosys Technologies Ltd. are that U.S. government has announced that U.S organizations that redistribute IT work to different areas other than U.S. won't get tax cut and fear based oppressor assault or war. (E)conomic While examining PESTEL investigation of Infosys Technologies Ltd. besides I examine monetary part of PESTEL examination of Infosys Technologies Ltd. The positive parts of the financial investigation of Infosys Technologies Ltd. are that Domestic IT Spending(Demand): Domestic market to develop by 20% and reach approx USD 20 billion of every 2008-09 NASSCOM. Decrease in land costs has come about lessening the rental consumptions and because of downturn, the cutbacks and occupation cuts have brought about low steady loss rate. Alongside that financial attractivenessdue to cost advantage and different components is additionally a positive factor. The negative part of the political investigation of Infosys Technologies Ltd. is of worldwide IT spending patterns. (S)ocial While talking about PESTEL investigation of Infosys Technologies Ltd. besides I examine financial part of PESTEL examination of Infosys Technologies Ltd. The positive parts of the financial investigation of Infosys Technologies Ltd. are that English is generally communicated in language in India, English medium being the most acknowledged vehicle of training. Along these lines, India brags of huge English speaking population.Regarding educationa number of specialized foundations and colleges over the nation offer IT instruction are there and working age populace is likewise a valuable cultural factor. (T)echnological While talking about PESTEL investigation of Infosys Technologies Ltd. also I talk about financial part of PESTEL investigation of Infosys Technologies Ltd. The positive parts of the monetary investigation of Infosys Technologies Ltd. are communication that is India has the universes most minimal call rates (1-2 US pennies). India expected to have absolute supporter base of around 500 million by 2010. ARPU for GSM is USD 6.6 every month. India has the second biggest phone arrange after china. Tele-thickness 19.86 %. Indian innovation additionally allow to big business telephone utilities, 3G, Wi-max and VPN are ready to develop. Another positive part of Indian innovation is the Internet Backbone. Because of IT insurgency of „90s, Indian urban communities and India is very much associated with undersea optical links. Alongside that new IT advancements like SOA, Web 2.0, High-definition content, framework processing, and so on and development in minimal effort innovations is intro ducing new difficulties and open doors for Indian IT industry. (L)egal While talking about PESTEL examination of Infosys Technologies Ltd. furthermore I examine financial part of PESTEL examination of Infosys Technologies Ltd. The positive parts of the financial examination of Infosys Technologies Ltd. are that IT SEZ necessity ofIT organizations can set up SEZ with least zone of 10 hectares and appreciate a large group of tax cuts and financial advantages. Agreement/Bond prerequisites: Huge discussions encompassing the bonds under which the representatives are required to work, which isn't legitimately required. IT Act like Indian government is reinforcing the IT demonstration, 2000 to give a sound legitimate condition to organizations to work esp. identified with security of information in transmission and capacity, etc.Companies working in Software Technology Park (STPI) plan will keep on getting tax cut till 2010. (E)nvironmental While talking about PESTEL investigation of Infosys Technologies Ltd. besides I talk about monetary part of PESTEL investigation of Infosys Technologies Ltd. The vitality productive procedures and supplies that organizations are concentrating on diminishing the carbon impressions, vitality usage, water utilization, and so on. Doormen FIVE FORCES MODEL (INDIAN IT INDUSTRY) Danger of Substitutes: While talking about the Porters investigation of Infosys Technologies Ltd. the absolute first purpose of conversation is danger of substitutes. With respect to of substitutes other seaward locationssuch as Eastern Europe, the Philippines and China, are rising and are presenting danger to Indian IT industry due to further their cost-potential benefit. Be that as it may, this ought to have an effect just in the medium to long haul. Alongside that pricequoted for ventures is a significant differentiator, the nature of items being same. Bartering intensity of provider: While talking about the Porters examination of Infosys Technologies Ltd. the second purpose of conversation is haggling intensity of provider. Because of lull, the activity cuts, the cutbacks and hopeless IT viewpoint and gracefully of IT experts is not, at this point ideal for workers. Accessibility of huge ability pool that is fresher and experienced is likewise increment purchasing intensity of provider. Dealing Power of Customers: While talking about the Porters examination of Infosys Technologies Ltd. the third purpose of conversation is intensity of purchasers. Enormous number of IT organizations competing for IT anticipates bringing about high rivalry for ventures. Then again enormous decrease in IT consumption: Indian IT segment is subject to USA and BFSI specifically for lion's share of its incomes, and with the ongoing budgetary emergency, the new spending from these has diminished massively. Be that as it may, for the current items and administrations, the customers proceed with the old organizations. Hindrances to Entry: Low While talking about the Porters investigation of Infosys Technologies Ltd., the following purpose of conversation is another participant that isLow capital necessities and huge worth chain which give space to little endeavors. Alongside that MNCs are increase limit and representative quality. Contention among Firms: High While talking about the Porters investigation of Infosys Technologies Ltd., the last purpose of conversation is contention among firms.Commoditized contributions, ‘low-cost, little-separation situating, high industry development and solid contenders like scarcely any quantities of huge organizations. SWOT ANALYSIS OF INFOSYS (S)TRENGTHS Administration in refined arrangements that empower customers to advance the effectiveness of their business. Worldwide and day in and day out conveyance capacity astounding web spine and media communications offices empowering organizations to create all day, every day conveyance abilities from India itself Responsibility to unrivaled quality and procedure execution Infosys has quality principles, for example, CMM Level 5i to separate from different contenders Solid Brand and Long-Standing Client Relationships Status as a business of decision Capacity to scale Advancement and initiative. Cost advantage Presence of Infosys in India is critical to its prosperity Expansiveness of administration offering start to finish arrangements including top of the line administrations like IT consultancy and KPO. (W)EAKNESSES Inordinate reliance on US for incomes 67 % of incomes from USA. Inordinate reliance on BFSI division for incomes 36 % of incomes from BFSI. Banking area is confronting an emergency internationally and will spend less on IT. Frail player in residential market. Just 1 % of incomes from India low when contrasted with peers Low R D spending when contrasted with worldwide IT organizations just 1.3 % of absolute incomes Rising pay bill 42.9 % to 44.8 % of incomes Low mastery in very good quality administrations like Consultancy and KPO. incomes to be hit hard for Infosys High paces of whittling down Although stoppage in worldwide economy has brought down wearing down rate yet the business despite everything faces high att

2016-17 University of North Carolina (UNC) Essay Prompts

2016-17 University of North Carolina (UNC) Essay Prompts The 2016-17 UNC Essay Prompts Are Out! The 2016-17 UNC Essay Prompts Are Out! The University of North Carolina at Chapel Hill is always among the first American universities to release its supplemental essay prompts, and this year is no exception. As a forerunner in the college application release pack, UNCs prompts can often help set the tone for what to expect from other schools. Last year, the array of prompts asked students a range of questions from the straightforward community essay prompt to the quirky prompt that asked applicants to imagine their own TED Talks, leading the pack of offbeat  questions that were to follow from other schools. The 2016-17 UNC essay prompts tell a slightly different story. With fewer options to choose from, applicants will be asked to examine the deepest recesses of their character, their hopes, and their dreams. It seems that perhaps the new Coalition Application has also helped set the tone for this years application cycle, with its touted focus on meaningful community contributions over flashier extracurriculars. You can preview the 2016-17 UNC essay prompts below and get additional information on the official admissions blog. 2016-17 UNC Essay Prompts Tell us a story that helps us better understand a person, place, or thing you find inspiring. What do you hope will change about the place where you live? Tell us about a small goal you hope to achieve, whether in the next 10 days, 10 months, or 10 years. What will be the best breakthroughâ€"whether scientific, social, economic, or otherâ€"between now and 2025? We will be keeping an ear to the ground for more supplemental prompt releases, so stay tuned and subscribe to our newsletter for more up-to-the-minute updates! About Thea HogarthView all posts by Thea Hogarth »

The Human Immunodeficiency Virus ( Siv ) - 2285 Words

The Human Immunodeficiency Virus, HIV, is primarily a sexually transmitted infection. It can also be spread by contact with infected blood, most commonly IV drug users, or from mother to child during pregnancy, childbirth or breast-feeding. When HIV weakens the immune system HIV develops into AIDS. The start of HIV was said to come from a strain of DNA from Chimpanzee’s to contain polio. HIV/AIDS has become a widely spread virus that affects the human immune system. Africa has had the greatest number of infected persons, both adults and children than any other continent. According to a ten year study finished in the year 2005; a strain of Simian Immunodeficiency Virus (SIV) was found in a number of chimpanzee colonies in the south east†¦show more content†¦This pandemic was much more sufficient in Western Africa especially in areas around Lake Victoria. This was rapid increase was caused by high ratio of men in the urban population, lack of circumcision for the males, widespread labor migration, low status of woman, and sexually transmitted diseases. The pandemic was thought to spread so quickly because eighty-five percent of sex workers were infected with HIV. During the 1990’s the infection was booming in Southern Africa, since HIV had been on the continent for a number of years, there were a few ideas about prevention campaigns, but those were to minimum effect because there was no effective treatment in Africa. In 1999, Kenyan president Daniel Arap Moi declared that HIV was a nation disaster. Eastern Africa HIV population was starting to drop off, Kampala HIV population had fallen from 30% down to 12%. In 2000, five pharmaceutical companies offered to help and reduce the prices on the HIV drugs for all of Africa and other poor regions. These companies fought for the lower prices to try and manufacture drugs for lower prices. This lead to generic drugs that they would sell to the ones in need in Africa. This started a scare because of the unstable health care they have in Africa. The next problem was some did not know how to properly take these drugs or how much to take. The distribution was one of many other problems the companies had, because it was difficult

How Did Shermans March End the Civil War

Shermans March to the Sea refers to a long stretch of devastating Union army movements during the United States Civil War. In the fall of 1864, the Union General William Tecumseh (Cump) Sherman took 60,000 men and pillaged his way through Georgias civilian farmsteads. The 360-mile march went from Atlanta in central Georgia to Savannah on the Atlantic coast and lasted from November 12–December 22. Burning Atlanta Sherman left Chattanooga in May 1864 and captured the vital railroad and supply center of Atlanta. There he out-maneuvered the Confederate General Joseph E. Johnston and laid siege to Atlanta under the command of General John Bell Hood, Johnstons replacement. On September 1, 1864, Hood evacuated Atlanta and withdrew his Army of Tennessee. In early October, Hood moved north of Atlanta to destroy Shermans rail lines, invade Tennessee and Kentucky, and draw the Union Forces away from Georgia. Sherman sent two of his army corps to reinforce Federal forces in Tennessee. Eventually, Sherman left Maj. General George H. Thomas to chase Hood and returned to Atlanta to begin his march to Savannah. On the 15th of November, Sherman left Atlanta in flames and turned his army east. Progress of the March The March to the Sea had two wings: the right wing (15th and 17th corps) headed by Major General Oliver Howard was to move south towards Macon; the left wing (14th and 20th corps), headed by Major General Henry Slocum, would move on a parallel route towards Augusta. Sherman thought the Confederates would likely fortify and defend both cities, and he planned to drive his army southeast between them, destroying the Macon-Savannah Railroad along his way to occupy Savannah. The explicit plan was to cut the south in two. Several important skirmishes along the way included: Milledgeville, November 23, 1864Sandersville, November 25–26Waynesboro, November 27Louisville, November 29–30Millen, December 2, an attempt to free Union prisoners A Policy Shift The March to the Sea was successful: Sherman captured Savannah and in that process, crippled vital military resources, brought the war to the heart of the South, and demonstrated the Confederacys inability to protect its own people. It was, however, at a terrible price. Early in the war, the North had maintained a conciliatory policy towards the south, in fact, there were explicit orders to leave families enough to survive on. As a result, the rebels pushed their limits: there was a steep rise in guerrilla warfare on the part of Confederate civilians. Sherman was convinced that nothing short of total war brought to the homes of Confederate civilians could change Southern attitudes about fighting to the death. He had been considering the tactic for years. In a letter written home in 1862, he told his family that the only way to defeat the south was as he had defeated Native Americans—by destroying their villages. How Sherman’s March Ended the War Having virtually vanished from the War Department’s view during his march to Savannah, Sherman chose to cut his supply lines and ordered his men to live off the land — and people — in their path. According to Shermans special field orders of November 9, 1865, his troops were to forage liberally in the country, each brigade commander organizing a party to gather resources as needed to keep at least ten days provisions for his commands. Foragers rode off in all directions, confiscating cows, pigs, and chickens from the scattered farms. Pastures and farmland became campsites, fence rows disappeared, and the countryside was scavenged for firewood. According to Sherman’s own estimates, his armies seized 5,000 horses, 4,000 mules, and 13,000 head of cattle, while confiscating 9.5 million pounds of corn and 10.5 million pounds of livestock fodder. Sherman’s so-called â€Å"scorched earth policies† remain controversial, with many Southerners still detesting his memory. Even the slaves affected at the time held varying opinions of Sherman and his troops. While thousands viewed Sherman as a great liberator and followed his armies to Savannah, others complained of suffering from the Union army’s invasive tactics. According to historian Jacqueline Campbell, the slaves often felt betrayed, as they â€Å"suffered along with their owners, complicating their decision of whether to flee with or from Union troops.† A Confederate officer cited by Campbell estimated that of some 10,000 slaves who trailed along with Sherman’s armies, hundreds died of â€Å"hunger, disease, or exposure,† as the Union officers took no actions to help them. Sherman’s March to the Sea devastated Georgia and the Confederacy. There were approximately 3,100 casualties of which 2,100 were Union soldiers, but the countryside took years to recover. Shermans march to the sea was followed by a similarly devastating march through the Carolinas early in 1865, but the message was clear. Southern predictions that the Union forces would become lost or decimated by hunger and guerilla attacks were proven false. Historian David J. Eicher wrote that â€Å"Sherman had accomplished an amazing task. He had defied military principles by operating deep within enemy territory and without lines of supply or communication. He destroyed much of the Souths potential and psychology to wage war.† The Civil War ended five months after Sherman marched into Savannah. Sources: Patrick JL, and Willey R. 1998. We have surely done a big work: The Diary of a Hoosier Soldier on Shermans March to the Sea. Indiana Magazine of History 94(3):214-239.Rhodes JF. 1901. Shermans March to the Sea. The American Historical Review 6(3):466-474.Schwabe E. 1985. Shermans March Through Georgia: A Reappraisal of the Right Wing. The Georgia Historical Quarterly 69(4):522-535.van Tuyll DR. 1999. Scalawags and Scoundrels? The Moral and Legal Dimensions of Shermans Last Campaigns. Studies in Popular Culture 22(2):33-45.Campbell, Jacqueline Glass, 2003.  When Sherman Marched North from the Sea: Resistance on the Confederate Home Front. Chapel Hill: University of North Carolina PressEicher, David J.  2001. The Longest Night: A Military History of the Civil War, New York: Simon Schuster.

Levi Jeans Free Essays

1. ) In the year 1873, when Levi Strauss first invested jeans, its target market was comprised merely of individuals who needed to wear durable, extra strong pants when seeking gold. The target market and the marketing techniques changed in many ways over the existence of the brand. We will write a custom essay sample on Levi Jeans or any similar topic only for you Order Now Instead of people wanting just wanting a comfortable jean when working they began to want something stylish and that celebrated the history of the product. For today’s market for jeans I would target the male and female demographic from ages 16-24. It said in the case that males and females from ages 20-30 could not recognize the GWG brand and i believe that a new jean with flare and teenage appeal can do very well in the market. For this market segment I would focus my effort on making my jeans Fashion forward, proper fit, cool and the image of the brand. I chose this target market because the clothing market itself is being dominated by these young individuals looking for the next â€Å"hip† trend. I believe that these teens have the ability to make their parents buy these products because they may become popular with the acquisition of the coolest jeans. By appealing to the market as a new hip jean you can price jeans for a higher price than the original jeans. I believe that the older demographic 40+ may already be loyal to a particular brand of jeans but the young adult demographic has not been tapped and the ability for growth is massive. 2) I believe for this target market the largest competition is higher class brands mentioned in the case such as Guess and Calvin Klein. These brands appeal to the younger demographic and are known as the popular and premium brand of jean. These are the closest competitor because young adults see movie stars on TV wearing these popular jeans and believe that is they buy these jeans they can emulate there favorite athletes or actors. By gaining access and being known as a stylish and premium brand of jean the new line will appeal to the target market of 16-24. 3. ) The GWG brand has a limited target market and does not represent a very big market share of the industry. The GWG brand has a fairly simple and traditional value proposition; this benefits the brand because the GWG jeans are remembered as an iconic symbol of the quintessential everyman’s working jeans and as a  pioneer in the jeans  industry. The favourable points of the  GWG brand are specific qualities that are valued by consumers. The brand enjoys a long-standing reputation as one of the very first to enter the industry. These are customers that are loyal to the brand and can rely n the quality and comfort of the jeans, GWG is valued by the comfort, durability and the fact that customers can rely on brand. These points of parity have come about because GWG is known as the working men’s jean with the older demographic (40+) can always rely on GWG as producing a quality pair of jeans that they can go back to. As one 44 year old male said â€Å"GWGs are rough, rugged and a good fit. They’re are not fashionable, but can take more washings and last longer before tearing apart at the seams. . This quote epitomizes what a GWG jean represents and this is the reason they still have favourable points of value. I think comparing them to a company such as Carharrt can benefit the brand. Both brands are known for being clothing that is used by the working man. I think that the resonating focus of GWG is that it is a brand that was around for both world wars and is a product that can be recognized for its comfort and its ability to appeal to the working man. 4. I believe that the most appropriate distribution channel for the new type of jeans is to market it through boutiques in malls and other popular retail chains. If the young adult demographic can recognize these jeans while in the retailers this will draw the individuals to the product. I think with the resonating focus of being a reliable brand, parents will recognize the brand of Levi and will support the kids more if they decided to buy a product this new product because they have notion th at this pair of jeans aren’t just stylish but also can be reliable and long lasting. How to cite Levi Jeans, Essay examples

Levi Jeans Free Essays

1. ) In the year 1873, when Levi Strauss first invested jeans, its target market was comprised merely of individuals who needed to wear durable, extra strong pants when seeking gold. The target market and the marketing techniques changed in many ways over the existence of the brand. We will write a custom essay sample on Levi Jeans or any similar topic only for you Order Now Instead of people wanting just wanting a comfortable jean when working they began to want something stylish and that celebrated the history of the product. For today’s market for jeans I would target the male and female demographic from ages 16-24. It said in the case that males and females from ages 20-30 could not recognize the GWG brand and i believe that a new jean with flare and teenage appeal can do very well in the market. For this market segment I would focus my effort on making my jeans Fashion forward, proper fit, cool and the image of the brand. I chose this target market because the clothing market itself is being dominated by these young individuals looking for the next â€Å"hip† trend. I believe that these teens have the ability to make their parents buy these products because they may become popular with the acquisition of the coolest jeans. By appealing to the market as a new hip jean you can price jeans for a higher price than the original jeans. I believe that the older demographic 40+ may already be loyal to a particular brand of jeans but the young adult demographic has not been tapped and the ability for growth is massive. 2) I believe for this target market the largest competition is higher class brands mentioned in the case such as Guess and Calvin Klein. These brands appeal to the younger demographic and are known as the popular and premium brand of jean. These are the closest competitor because young adults see movie stars on TV wearing these popular jeans and believe that is they buy these jeans they can emulate there favorite athletes or actors. By gaining access and being known as a stylish and premium brand of jean the new line will appeal to the target market of 16-24. 3. ) The GWG brand has a limited target market and does not represent a very big market share of the industry. The GWG brand has a fairly simple and traditional value proposition; this benefits the brand because the GWG jeans are remembered as an iconic symbol of the quintessential everyman’s working jeans and as a  pioneer in the jeans  industry. The favourable points of the  GWG brand are specific qualities that are valued by consumers. The brand enjoys a long-standing reputation as one of the very first to enter the industry. These are customers that are loyal to the brand and can rely n the quality and comfort of the jeans, GWG is valued by the comfort, durability and the fact that customers can rely on brand. These points of parity have come about because GWG is known as the working men’s jean with the older demographic (40+) can always rely on GWG as producing a quality pair of jeans that they can go back to. As one 44 year old male said â€Å"GWGs are rough, rugged and a good fit. They’re are not fashionable, but can take more washings and last longer before tearing apart at the seams. . This quote epitomizes what a GWG jean represents and this is the reason they still have favourable points of value. I think comparing them to a company such as Carharrt can benefit the brand. Both brands are known for being clothing that is used by the working man. I think that the resonating focus of GWG is that it is a brand that was around for both world wars and is a product that can be recognized for its comfort and its ability to appeal to the working man. 4. I believe that the most appropriate distribution channel for the new type of jeans is to market it through boutiques in malls and other popular retail chains. If the young adult demographic can recognize these jeans while in the retailers this will draw the individuals to the product. I think with the resonating focus of being a reliable brand, parents will recognize the brand of Levi and will support the kids more if they decided to buy a product this new product because they have notion th at this pair of jeans aren’t just stylish but also can be reliable and long lasting. How to cite Levi Jeans, Essay examples